Teen vaping could be our next health crisis, this spec campaign encourages teens not to obscure their beauty with smoke.

We are going to meet Teens where they’re at: on Instagram. 37.3% of 12th graders surveyed nation-wide have vaped at least once in 2018.

This spec campaign takes a different perspective than most anti-vape campaigns: don’t obscure your greatest qualities with vape smoke.

A variety of teens will appear in 5-second ads built for Instagram. A full media campaign will be made available for sale, including website, the video spots, print and radio spots.


CLIENT   Spec Campaign for Purchase

SERVICES   Campaign concept and production, Radio spot and print ads.