THE GREATEST TOOLMANAn homage to The Greatest Showman, our toolman sings, dances and invites a reluctant neighbor to ‘Be a Tool’
In their eighth year, Neighborhood Rehab Project hoped to promote their neighborhood service day beyond interviews and retrospective video.
With the popularity of The Greatest Showman at its height, we decided to bow our tap-dancing knees to P.T. Barnum but give him a set of tools instead of acrobats and elephants.
The product led to NRP’s most participated event and the video earned over 22k online views.
The Greatest Toolman was produced in partnership with LaunchPad Studios.
CLIENT Neighborhood Rehab Project
SERVICES Video Concept & Production
AWARDS EMMY (Heartland) – Non-Profit Commercial. TELLY AWARDS 2019 – Bronze Award.
BEST COMMERCIAL – Colorado Film & Video Association Awards 2019